Grandalandi is a visual identity for a traditional Icelandic alcohol, produced in accordance with alchemical prescription.
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The art of distillation is an alchemical invention, dating back to 2000 years BC. Alchemists regarded fermentation and distillation as a sacred process: A metaphor for the transformation of the human spirit. In those days, purified alcohol was known as Aqua Vitae; the Elixir of Life. The fermentation and distillation processes were divided into stages that had ambiguous and complicated symbolic worth and the process itself was regarded as Magnum Opus; The Great Work, where the outcome was perfect harmony between soul, spirit and body.
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Grandalandi is distilled and bottled when the moon is full. This is homemade moonshine — each and every bottle is differnt; hence the stamping system for no. of distillations, filteration, capping date, bottle no. and quantity for each bottle.
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The project was shown at the Icelandic Academy of the Arts annual graduation show, Reykjavík Art Museum.
Poster concept for Ustream Radio and club night
promoters Lágtíðni. Will be updated regularly as
the shows and nights continue to go on.
Bukowski is a drunk serif typeface. It is humanist in essence, reminiscent of traditional typewriter fonts.
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My first typeface. Done at a three week type design course at the Icelandic Academy of the Arts, 2012.
Logo for a Christmas concept store, Jólahúsið – The Christmas House.
Done at E&Co.
BOX is a new international zone for contemporary art and design. The place itself holds no permanent galleries; large movable partitions allow new spaces to be formed; spaces that suit each and every exhibition or event itself. Inconsistency is the name of the game: BOX changes with each event and adjusts to different materials according to its contents. An international exhibition space needs to have a strong front and welcome visitors in both Icelandic and English. It needs to distinguish itself from other museums in Iceland and be on par with those abroad: Modern, experimental and dynamic.
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All publication is designed to accumulate, forming a timeline or index of the museum. Accordingly, visual presentations need to form a loose chain of sorts. The "Box" surrounding the titles and headings runs through the entire design.
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Done for a branding course at the Icelandic Academy of Arts.
Mæna is a yearly magazine about graphic design in Iceland, published by the department of Design and Architecture – Visual Communication, Iceland Academy of the Arts. Each year has its own theme, and for the 2014 issue Mæna dealt with technology. Designers, academics and students wrote articles on subjects ranging from electronics of the past to dreams of the far future. Graphic design is dependent on technology and is often about making it more accessible. Our intention was to express this in a clear, creative and innovative manner.
The team consisted of 17 students, editor Dóra Ísleifsdóttir and creative directors Birna Geirfinnsdóttir and Lóa Auðunsdóttir. We wanted the magazine itself to be a comment on the designer’s toolkit, using methods such as laser cutting and folding techniques while abstaining from glue and traditional binding methods.
Mæna is set in Adobe Caslon and Apercu, and printed on Colorit, Chromolux and Munken Polar. Published in 500 copies and hand-bound by the team.
The team:
Alexandra Ósk Bergmann, Ari Hlynur Guðmundsson, Atli Rúnar Bender, Björn Loki Björnsson, Davíð Arnar Baldursson, Einar Jón Kjartansson, Elsa Jónsdóttir, Gabríel Benedikt Bachmann, Ingi Kristján Sigurmarsson, Jón Páll Halldórsson, Júlíus Valdimarsson, Krista Hall, Marta Eir Sigurðardóttir, Salka Þorsteinsdóttir ,Signý Sigurðardóttir, Sigríður Hulda Sigurðardóttir, Sunna Rún Pétursdóttir.
A poster for the University of Iceland Student Theatre production of Ionesco's Rhinoceros. The play uses metamorphosis of man to rhinoceros as commentary for the uprising of facism preceding WWII and explores themes of conformity, culture, mass movements, philosophy and morality.
Song lyric doodles.
VJ Workshop showcase at the 11th annual LungA art festival in Seyðisfjörður, eastern Iceland, summer of 2012.
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The piece is an abstract demon summoning based on the 7000 year old book Goetia, or The Lesser Key of Solomon. In it, King Solomon summons all dukes and princes of hell, gives them a rough description and their sigil of binding.
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In a group of three, we used no found footage, filming what we could find: Waterfalls, mountains, spaghetti with red food color in condoms, horses and so forth.
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The piece was about seven minutes long, shown in the old Seyðisfjörður Cinema, with tribal drums and nauseating bass. Geometric shapes on screen slowly merged together filled with deep red vignettes of the town mixed with gore and blinking symbols.
Got featured in the Reykjavík Grapevine as one of the festivals most merorable happenings. Done with R. Skúli Árnason and Björgvin Friðgeirsson.
